Netflix Releases Massive ‘KPop Demon Hunters’ Toy Update From Mattel And Hasbro

Collage of Hasbro and Mattel’s KPop Demon Hunters toys (Picture credit: Mattel, Hasbro, Netflix. Illustration credit: Monique)

KPop Demon Hunters is finally getting the merch it deserves!

Last year, Mattel put out a teaser image of the Rumi, Mira and Zoey doll three-pack . But those dolls won’t be released until later this year. That was a shock, but we probably didn’t expect Mattel and Hasbro to leave tons of money on the table for a full year. Tuesday, Netflix released news from Hasbro and Mattel about the 2026 lineup of KPop Demon Hunters toys.

Most of the dates haven’t been revealed yet, and the American Girl dolls featured below won’t ship out until November, just like the Mattel three-pack. But, I think we can expect staggered release dates throughout the year for most of these toys. At least, I hope.

Here is the official word from Netflix:

MATTEL

Designed to reflect the film’s bold aesthetic and dynamic characters from fashion, music and pop culture, Mattel’s toy line pairs the distinct creative DNA of Rumi, Mira and Zoey, along with other characters from the film, with the playfulness and homage Mattel brands are known for; including dolls, action figures, games and collectibles from the company’s iconic brands.

“It’s our moment!” Beginning today, fans can pre-order the American Girl KPop Demon Hunters collection on AmericanGirl.com, which includes individual dolls of Rumi, Zoey, and Mira. Each doll is inspired by the characters’ on-screen looks and personalities, featuring premium fabrics, detailed accessories, and styling that reflects the film’s iconic fashion, music, and attitude.

Rumi, Mira and Zoey are shining like they’re supposed to be with new fashion dolls featuring their opening performance looks and singing dolls in their “Golden” looks. Fans can also discover poseable action figures, collectible dolls, and keychains in various scale sizes featuring HUNTR/X, Saja Boys and other favorite character moments.

From an UNO card game to Polly Pocket collectibles to Little People Collector sets, there’s something for every KPop Demon Hunters fan (and family)!

HASBRO

Music, magic and demon-hunting collide in Hasbro’s toy line – featuring role play, interactive plush and board games – inspired by the acclaimed Netflix animated film.

Kids can imagine becoming part of HUNTR/X and the “take down” with NERF toys modeled after the trio’s iconic demon-hunting gear. Zoey’s Spirit Blades capture the playful energy of the bubbly fan-favorite, while Rumi’s Four Tiger Sword features a pearlescent foam blade and hilt fit for a fearless leader. Mira’s Curved Moon Sword, sleek and stylish, channels the precision and power of HUNTR/X’s lead dancer and choreographer.

Fans can also show their heart-eyed pride with HUNTR/X and Saja Boys Electronic Light Sticks that glow and IR-sync for shared concert-style play as fans watch and sing-along. The adventure goes “up up up” with FURBY, including two adorable KPop Demon Hunters Furblets – Derpy Tiger and the sly Saja Boy Demon Jinu, each packed with 45+ interactive sounds, pop-open ears, themed accessories, and a handy keychain clip for on-the-go fun. Rounding out the collection is MONOPOLY: KPop Demon Hunters Edition where players rehearse, hunt demons, win awards, and compete for fans, bringing the thrill of superstardom and teamwork to game night.

About KPop Demon Hunters

When K-pop superstars Rumi, Mira, and Zoey aren’t selling out stadiums, they’re using their secret identities as demon hunters to protect their fans from ever-present supernatural danger. Together, they must face their biggest threat — an irresistible rival boy band of demons in disguise. From Netflix and Sony Pictures Animation, comes a fiercely fun and action-packed K-pop odyssey featuring brand-new, original songs.

Full gallery of toys courtesy of Netflix: